How to identify your target customers

When it comes to identifying your target customers it can a little complicated, especially when you are serving the local market. This can be even harder if you are into the restaurant business because you may think that everybody who is hungry can buy your food, in that case you may see no reason to to choose a specific demography for you to target. In this article I am going to explain you how to choose your target audience and why you should have a specific target audience.